Promote the conference’s modified name and logo and encourage attendance.
To bring more awareness to the conference, more knowledge of this issue in the advertising industry has to be created as well.
Create a campaign with clear messaging, useful resources, and tangible impact.
We delivered a strategy and campaign that would live past the conference and become a resource.
At the heart of it, the campaign asks the advertising industry to be transparent, to “show us what you’re made of” when it comes to diversity in their organizations.