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UX/UI
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Group Project
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Foster an outdoor community that is safe for everyone.
Build off of established outdoor brand, Patagonia, that has been working to rectify the lack of diversity in their own messaging and social presence.
Normalize seeing BIPOC in spaces they’ve always belonged— the outdoors.
Green Book by Patagonia is an app accessible to all, but made specifically for BIPOC. The app will also be the launching pad for the creation of both the Patagonia x Amtrak promotion and the Patagonia Field Trip Program.