Foster an outdoor community that is safe for everyone.
Build off of the established outdoor brand, Patagonia, that has been working to rectify the lack of diversity in their own messaging and social presence.
Normalize seeing BIPOC in spaces they’ve always belonged— the outdoors.
Green Book by Patagonia is an app that helps BIPOC safely explore local and national parks while also promoting consistent engagement with these spaces. The app will also be the launching pad for the creation of both the Patagonia x Amtrak promotion and the Patagonia Field Trip Program. View the highlights of these seven experiences below.