Create a brand strategy and launch plan for Sephina.
Sephina is based on two generally unknown pillars: Josephine Baker and cognac. There is power in the unknown, because the unknown is intriguing.
Ignite the diamond mindset, the mindset that encourages one to embrace complexity.
The team delivered strategy and a campaign for the launch, that included collectible barware and brand extensions, encouraging all to Find Their Sephina, because those who drink Sephina are diamonds with a thousand faces. View the highlights of these seven experiences below.