Leverage the leading fly fishing brand, Orvis, to make the sport of fly fishing more accessible and inclusive.
Include more of the diverse fly fishing community by making them feel more welcomed and prepared.
Create a new, holistic experience that reduces the high learning curve and financial cost while also building authentic relationships.
Orvis Open Waters is an entirely new connected experience designed to make fly fishing more inviting, accessible, and inclusive for all, but with a focus on BIPOC. This holistic initiative includes new branding, an affordable product line, a mobile app, an AR implementation, and a mentorship program. View the highlights of these six experiences below.